Montau, Març 2010It's a real thing to say: Master courses and training content don't follow demand or market insights. I was analyzing the Spanish and the European offering in entrepreneurship related with technology, health and bio and we found more quantity than real courses addressing specifics needs, trying to focus in execution or in market and the real life.
Why? My expectation is sometimes contents are designed by academic people with research interest and not by interdisciplinary teams with universities, companies and other stakeholders to meet real thinks. Many times we think more in terms of R than D&I , and it doesn’t mean R is not important, but at the end the real thing is how many products, services, business models arrives to market and creates new value (social and economic)
Brilliant people try to follow brilliant coaches, trainers, teachers.... and brilliant experience, networking, because after diversity you will gain innovation, and new point of view, we need to contrast , to compare and to get new insights.
We need to mix potentials, with experienced people, with managers and academics in different disciplines in order to have a broad vision to empower innovation and creativity. We need to challenge people to engage in this new scope of training because to be there means to have the opportunity to success.
And finally, to present the training results we need to measure the number of start ups, the number of people engaged in a new position inside companies and not other parameters in terms of quantity (numbers, themes, etc).
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